Massage-specific
Us vs. MassageBook
Practice management built exclusively for massage therapists
MassageBook: 30-day free trial, no credit card required
MassageBook is the most massage-specific platform on the market. Built for massage therapists from the start, it covers scheduling, SOAP notes, marketing, and payments with massage-specific defaults baked in. It's the platform most therapists encounter first — and increasingly the one they're looking to leave as prices have risen and the product has aged relative to the fee increase.
MassageBook pricing
Prices shown are standard (non-member) monthly rates.
Transition
Therapists just starting out who need a professional online presence
- ✔ Mobile app
- ✔ Pre-built website with online booking
- ✔ Basic SOAP notes
- ✔ Client database
- ✔ Payment processing
- ✔ Google review collection
- ✗ Client intake forms
- ✗ Text or email appointment reminders
- ✗ Automated marketing campaigns
- ✗ Multiple staff management
- ✗ Premium SOAP templates
- ✗ Insurance billing receipts
Practice
Established solo practitioners who need to automate admin work
- ✔ Everything in Transition
- ✔ Premium SOAP notes and templates
- ✔ Client intake forms
- ✔ Text and email appointment reminders
- ✔ Website integration and SEO rank booster
- ✔ Insurance billing receipts
- ✔ Automated marketing campaigns
- ✔ Gift certificates
- ✔ Live chat support
- ✗ Staff management
- ✗ Room or equipment scheduling
- ✗ Couples massage booking
- ✗ Waitlists
- ✗ Advanced reporting
Clinic
Multi-therapist practices managing staff, rooms, and complex bookings
- ✔ Everything in Practice
- ✔ Unlimited staff seats
- ✔ Smart room assignment
- ✔ Couples massage booking
- ✔ Waitlists
- ✔ Role-based staff permissions
- ✔ Advanced reporting
How we're different
Access control architecture
MassageBook
Role-based permissions: owners toggle capabilities on or off per staff member. In April 2025, MassageBook added a toggle allowing therapists to write SOAP notes without seeing client contact info — a patch for a known privacy gap. This is a checkbox, not a policy layer.
Our approach
ABAC (Attribute-Based Access Control) built into the data model from day one. Every access decision is evaluated at runtime against policy: who is asking, what resource, what action, what context. A therapist sees their own clients' SOAP notes. They cannot see another therapist's notes, the client contact list, or billing records — not because a checkbox is unchecked, but because the policy says no. Few practice-management tools enforce access this granularly.
Pricing trajectory
MassageBook
MassageBook restructured its plans in 2024-2025, raising prices across all tiers. The top plan moved from approximately $74 to $99 per month. Member discounts (AMTA 25% off, ABMP 10% off) partially offset these increases for association members, but the direction has been consistently upward.
Our approach
Pricing not yet announced. The pattern of recurring price increases without proportional product improvements is exactly the frustration that motivated building this platform. Our goal is transparent, stable pricing that scales with the value delivered.
Platform scope
MassageBook
Massage-only by design. Deep massage-specific defaults (pressure levels, draping notes, oil preferences) and a built-in therapist directory that serves as an acquisition channel for solo practitioners. The directory listing is a genuine differentiator for new therapists building a client base.
Our approach
Massage-first but designed to support the full range of manual therapy modalities: sports therapy, craniosacral, myofascial, and more. The ABAC permission model means adding a new modality or service type doesn't require rethinking staff permission configurations.
Scheduling and staff management
MassageBook
Solid scheduling for solo practices at the Practice tier. Multi-staff features — room management, role-based permissions, couples bookings — are locked to the Clinic plan at $99/month. Outcall and mobile scheduling are available but limited.
Our approach
Full scheduling planned as a core feature across all tiers: multi-staff side-by-side view, room management, recurring appointments, outcall support, and daily work limits per provider. Staff management features should not require the highest pricing tier.
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Feature breakdown
✔ = available · ✗ = not available · Planned = on our roadmap
| Feature | MassageBook | Us |
|---|---|---|
| Pricing | ||
| Plans (monthly) | $20 · $59 · $99/mo | TBD |
| Adding practitioners | Included (Clinic plan) | TBD |
| Price trend | ↑ Plan restructure + price increases 2023–2025 | TBD |
| Access Control & Security | ||
| ABAC Access Control | ✗ (RBAC checkboxes) | Planned |
| Therapist SOAP without Contact Info | ✔ (Apr 2025) | Planned |
| Policy Audit Logging | ✗ | Planned |
| Scheduling & Calendar | ||
| Online Booking | ✔ | Planned |
| Minimize Gaps | ✔ | Planned |
| Make Me Look Busy | ✔ | Planned |
| Google Calendar 2-Way Sync | ✔ | Planned |
| Outcall Booking (service area, travel time) | ✔ | Planned |
| Couples / Multi-Guest Booking | ✔ (new) | Planned |
| Timed Add-Ons | ✔ | Planned |
| Room-Aware Scheduling | ✔ | Planned |
| Waitlist | ✔ | Planned |
| No-Show Guard (prepayment / card hold) | ✔ (prepay) | Planned |
| On-Call Availability | ✔ | Planned |
| Clinical Documentation | ||
| SOAP Notes (Basic) | ✔ | Planned |
| Anatomical Body Charts + Drawing | ✔ (premium) | Planned |
| Point-and-Click SOAP Entry | ✔ (auto-create) | Planned |
| Short Codes / Phrases | ✗ | Planned |
| Display Logic in SOAP Forms | ✗ | Planned |
| Customizable SOAP Templates | ✗ (fixed) | Planned |
| Mobile SOAP Entry | ✔ | Planned |
| SOAP Note Reminders | ✔ | Planned |
| Photo Attachments on Notes | ✗ | Planned |
| AI Scribe | ✗ | Planned |
| Intake Form Anatomical Image | ✔ | Planned |
| Contraindication Auto-Scan | ✔ | Planned |
| Insurance Billing / Superbills | ✗ | Planned |
| Treatment Plans & Outcome Tracking | ✗ | Planned |
| Payments & Commerce | ||
| Memberships | ✔ | Planned |
| Packages / Series | ✔ | Planned |
| Gift Certificates | ✔ | Planned |
| Network Gift Card Program | ✔ | Planned |
| Tap to Pay (Mobile NFC) | ✔ | Planned |
| Retail / Product Sales (POS) | ✔ (new) | Planned |
| Convenience Fee | ✔ | Planned |
| Client Management | ||
| Client Block List | ✗ | Planned |
| Multi-Location Support | ✗ | Planned |
| Multi-Staff (no per-seat fee) | ✔ | Planned |
| Data Import from Competitors | ✔ | Planned |
| Telehealth / Virtual Sessions | ✗ | Planned |
| Marketing & Growth | ||
| Automated Marketing Campaigns | ✔ (Autopilots) | Planned |
| Availability Digest Email | ✗ | Planned |
| Referral Request Automation | ✗ | Planned |
| Email Campaigns | ✔ | Planned |
| Promotions / Deals | ✔ | Planned |
| Verified Reviews | ✔ | Planned |
| Reserve with Google | ✔ | Planned |
| Facebook / Instagram Booking | ✔ | Planned |
| Discovery & Platform | ||
| Website Builder | ✔ | Planned |
| Directory Listing (Business) | ✔ | Planned |
| Directory Listing (Individual Therapist) | ✔ | Planned |
| Community Forum | ✔ | Planned |