Massage-specific

Us vs. MassageBook

Practice management built exclusively for massage therapists

MassageBook: 30-day free trial, no credit card required

MassageBook is the most massage-specific platform on the market. Built for massage therapists from the start, it covers scheduling, SOAP notes, marketing, and payments with massage-specific defaults baked in. It's the platform most therapists encounter first — and increasingly the one they're looking to leave as prices have risen and the product has aged relative to the fee increase.

MassageBook pricing

Prices shown are standard (non-member) monthly rates.

Transition

$20 per month

Therapists just starting out who need a professional online presence

  • Mobile app
  • Pre-built website with online booking
  • Basic SOAP notes
  • Client database
  • Payment processing
  • Google review collection
  • Client intake forms
  • Text or email appointment reminders
  • Automated marketing campaigns
  • Multiple staff management
  • Premium SOAP templates
  • Insurance billing receipts

Practice

$59 per month

Established solo practitioners who need to automate admin work

  • Everything in Transition
  • Premium SOAP notes and templates
  • Client intake forms
  • Text and email appointment reminders
  • Website integration and SEO rank booster
  • Insurance billing receipts
  • Automated marketing campaigns
  • Gift certificates
  • Live chat support
  • Staff management
  • Room or equipment scheduling
  • Couples massage booking
  • Waitlists
  • Advanced reporting

Clinic

$99 per month

Multi-therapist practices managing staff, rooms, and complex bookings

  • Everything in Practice
  • Unlimited staff seats
  • Smart room assignment
  • Couples massage booking
  • Waitlists
  • Role-based staff permissions
  • Advanced reporting

How we're different

Access control architecture

MassageBook

Role-based permissions: owners toggle capabilities on or off per staff member. In April 2025, MassageBook added a toggle allowing therapists to write SOAP notes without seeing client contact info — a patch for a known privacy gap. This is a checkbox, not a policy layer.

Our approach

ABAC (Attribute-Based Access Control) built into the data model from day one. Every access decision is evaluated at runtime against policy: who is asking, what resource, what action, what context. A therapist sees their own clients' SOAP notes. They cannot see another therapist's notes, the client contact list, or billing records — not because a checkbox is unchecked, but because the policy says no. Few practice-management tools enforce access this granularly.

Pricing trajectory

MassageBook

MassageBook restructured its plans in 2024-2025, raising prices across all tiers. The top plan moved from approximately $74 to $99 per month. Member discounts (AMTA 25% off, ABMP 10% off) partially offset these increases for association members, but the direction has been consistently upward.

Our approach

Pricing not yet announced. The pattern of recurring price increases without proportional product improvements is exactly the frustration that motivated building this platform. Our goal is transparent, stable pricing that scales with the value delivered.

Platform scope

MassageBook

Massage-only by design. Deep massage-specific defaults (pressure levels, draping notes, oil preferences) and a built-in therapist directory that serves as an acquisition channel for solo practitioners. The directory listing is a genuine differentiator for new therapists building a client base.

Our approach

Massage-first but designed to support the full range of manual therapy modalities: sports therapy, craniosacral, myofascial, and more. The ABAC permission model means adding a new modality or service type doesn't require rethinking staff permission configurations.

Scheduling and staff management

MassageBook

Solid scheduling for solo practices at the Practice tier. Multi-staff features — room management, role-based permissions, couples bookings — are locked to the Clinic plan at $99/month. Outcall and mobile scheduling are available but limited.

Our approach

Full scheduling planned as a core feature across all tiers: multi-staff side-by-side view, room management, recurring appointments, outcall support, and daily work limits per provider. Staff management features should not require the highest pricing tier.

Ready for a better alternative?

We're building the practice management platform that massage therapists actually deserve. Join the waitlist and be first to know when we launch.

Feature breakdown

✔ = available  ·  ✗ = not available  ·  Planned = on our roadmap

Feature MassageBook Us
Pricing
Plans (monthly) $20 · $59 · $99/mo TBD
Adding practitioners Included (Clinic plan) TBD
Price trend ↑ Plan restructure + price increases 2023–2025 TBD
Access Control & Security
ABAC Access Control (RBAC checkboxes) Planned
Therapist SOAP without Contact Info (Apr 2025) Planned
Policy Audit Logging Planned
Scheduling & Calendar
Online Booking Planned
Minimize Gaps Planned
Make Me Look Busy Planned
Google Calendar 2-Way Sync Planned
Outcall Booking (service area, travel time) Planned
Couples / Multi-Guest Booking (new) Planned
Timed Add-Ons Planned
Room-Aware Scheduling Planned
Waitlist Planned
No-Show Guard (prepayment / card hold) (prepay) Planned
On-Call Availability Planned
Clinical Documentation
SOAP Notes (Basic) Planned
Anatomical Body Charts + Drawing (premium) Planned
Point-and-Click SOAP Entry (auto-create) Planned
Short Codes / Phrases Planned
Display Logic in SOAP Forms Planned
Customizable SOAP Templates (fixed) Planned
Mobile SOAP Entry Planned
SOAP Note Reminders Planned
Photo Attachments on Notes Planned
AI Scribe Planned
Intake Form Anatomical Image Planned
Contraindication Auto-Scan Planned
Insurance Billing / Superbills Planned
Treatment Plans & Outcome Tracking Planned
Payments & Commerce
Memberships Planned
Packages / Series Planned
Gift Certificates Planned
Network Gift Card Program Planned
Tap to Pay (Mobile NFC) Planned
Retail / Product Sales (POS) (new) Planned
Convenience Fee Planned
Client Management
Client Block List Planned
Multi-Location Support Planned
Multi-Staff (no per-seat fee) Planned
Data Import from Competitors Planned
Telehealth / Virtual Sessions Planned
Marketing & Growth
Automated Marketing Campaigns (Autopilots) Planned
Availability Digest Email Planned
Referral Request Automation Planned
Email Campaigns Planned
Promotions / Deals Planned
Verified Reviews Planned
Reserve with Google Planned
Facebook / Instagram Booking Planned
Discovery & Platform
Website Builder Planned
Directory Listing (Business) Planned
Directory Listing (Individual Therapist) Planned
Community Forum Planned

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